Extreme can be described as reaching high, the utmost, going above and beyond, exceptional, remarkable, unusual, unexpected, and working great lengths to achieve a top goal and a reputation.

It applies to service—extreme commitment to people who work with you and for you, and especially customers – the people who buy from you. Your service is either memorable or forgettable.

Extreme stands alone. Competitors can copy features, but they often lack the ability to be extreme in their commitment and strategy to providing a positive, high-level experience.

Extreme service justifies premium pricing because the value is undeniable and measurable in customer needs and behavior.

Will you spoil people with extreme experiences and leave them utterly delighted, or will you leave them disappointed, wondering what they paid for, and send them shopping elsewhere to get what they need?

Will you offer average service or aim for exceptional to please people?

Being lazy often comes from trying to serve everyone moderately well. Extreme choices force clarity about who you’re really serving and why, making your value proposition more emergent and distinctive.

Extreme care or extreme carelessness.

Extreme ease or extreme difficulties.

Extreme openness or extreme hiding.

Extreme respect or extreme disrespect.

See the choice?

What are the benefits of being extreme, and also the drawbacks?

Maybe you need to put in extra time and effort, money, or care, and that can seem extreme, even unnecessary. You choose to do a little less and reduce extremes to ‘just enough’ or adequate, and you think you’re getting by. Hoping you squeak by.

Adequate service in a world of infinite possibilities means customers are always one better experience away from leaving.

Extreme service creates switching costs that aren’t financial – they’re emotional and experiential.

The question isn’t whether you can afford to be extreme. It’s whether you can afford not to be.

Service is a skill, and it can be practiced. It is also a commitment. A pleasure that inspires pride, success, and extreme gratitude that is present for you and for your extreme customers.

Why shouldn’t you have extreme people who rave about you in extraordinary ways?

Why not be the person who pushes that extreme button instead of coasting on average, because plenty of people are not willing to go extreme?

Will you build something that matters or something that slowly becomes irrelevant?

Thanks – Michael (he, him)

Please share this Daily with your tribes.
This is also important – What Kind of Service Do You Offer?

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