Who Are You Pleasing?
by Michael Feeley
In your work, are you giving people what you like or giving them what they want?
Who are the specific people you intend to serve and please?
I’m talking about your smallest viable audience. (SVA – First created by Seth Godin). Not everyone. Not the masses but the people—clients, customers, audience, followers—you choose to serve.
One key point is choice – Who are you for, and who are you not for? You can choose the people you want to serve, so choose wisely.
Maybe you’re a coach working with 50 – 60 – 70-year-old people thinking about retiring but still have dreams and goals to achieve, so their next act is crucial to helping them succeed.
Another point is empathy—explicitly understanding what your audience wants and needs, their hopes, fears, concerns, loves, and what they aspire to. You can decide to see and think like they do, stand in their worldview shoes, and do all you can to help them achieve their desires.
It’s about combining demographics with psychographics. What do your clients do for fun? What language do they speak? What do they read? How do they relax? What pushes their buttons? What art hangs on their walls?
Please give people what they truly want and do it consistently with the ability to maintain the quality of your products and services and even go further than they expect.
Thanks – Michael (he, him)
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This matters too – Earning Great Clients.
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