Your prices aren’t just numbers—they’re a declaration of your value and a filter for your future.

When you set your rates, you’re making a statement about your skills, experience, and the transformation you deliver. Those numbers represent countless hours of learning, refining your craft, and building expertise that solves real problems. They reflect the results you create, not just the time you spend.

When you slash your prices to close a deal, you don’t reduce your workload—you reduce your perceived value. You’re still putting in the same effort, the same creativity, the same expertise. But now you’ve taught that client something dangerous: that your standards are negotiable.

Here’s what happens next: The client who haggles over $50 will nickel-and-dime every invoice. The client who says “your expertise is exactly what I need” becomes your biggest advocate. Clients talk. Word spreads. Soon, you’re known as someone who “works with you” on price, and every conversation becomes a negotiation instead of a partnership of quality and integrity.

“But what if I lose the client?” Yes, you might lose that price-sensitive prospect—but you’re protecting space for the right one. Your clients shape your business.

Work with bargain hunters, and you’ll attract more bargain hunters.

Accept complainers who are never satisfied, and watch your calendar fill with people who drain your energy and question your every move.

Underpricing doesn’t just hurt your bank account—it fills your days with resentment and your nights with exhaustion.

But choose clients who respect your expertise, who value quality over cost, and who trust you to deliver, and you’ll build a business filled with partnerships that energize you and referrals that elevate you. People keep coming back.

Your pricing is your promise—to yourself and to your ideal clients. It says, “I deliver excellence, and I work with people who recognize it.” When you hold that line, you attract clients who don’t just need your services—they’re grateful for them.

Take action today: Review your pricing. Identify which clients energize you. Then ask: are my prices attracting more of them—or keeping them away?

Stand firm. Respect your worth. Choose your clients wisely. Because the business you build today determines the clients you serve tomorrow. They’re worth your best work.

Thanks – Michael (he, him)

Please share my Daily with your tribe.
This is important too – Good and Bad Clients.

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