We live in a world drowning in words. Everyone wants your attention. Most of it is noise.

Here’s what I know: if you can’t say it in 250 words, you probably can’t say it in 2,500. Brevity isn’t laziness—it’s respect. It’s the challenge to be exact and direct.

Short writing forces clarity. Every sentence must earn its place. You can’t hide weak ideas behind impressive vocabulary or pad thin thinking with unnecessary examples. You have to know what you actually mean.

Long posts feel comprehensive, but they’re often repetitive. The same point circled five different ways. Readers skim anyway, hunting for the one useful paragraph buried in the middle. You must hook a reader’s attention and hold them all the way through.

Short posts hit fast and clean. Readers absorb them completely, remember them, and actually use them. No skimming required. No forgetting the beginning by the time you reach the end.

This isn’t dumbing things down. Complex ideas can be expressed simply. If you can’t explain something simply, you probably don’t understand it well enough.

Your attention is valuable. Your time is finite. When someone writes briefly, they’re saying: “I respect you enough to do the hard work of clarity. I won’t waste your time. Here’s what matters.”

Here’s  the same idea in 48 words:

Brevity is respect. If you can’t say it in 250 words, you can’t say it in 2,500. Short writing forces clarity—every sentence must earn its place. Long posts repeat themselves; readers skim them anyway. Short posts hit fast, get remembered, and actually get used. Your time matters.

One simple sentence:

Brief writing respects your reader’s time by forcing you to think clearly and say only what matters.

Can you express this in one word?

Thanks – Michael (he, him)

Please share my Daily with your tribes.
This also matters – Write a Letter of Reference about Yourself.

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