Know What People Want

Know What People Want

by Michael Feeley February 18, 2021


WE ARE EACH connected to people – a partner, family, friends, colleagues at work, students, clients+++

Hopefully, they’re fans. People you like and intend to serve by making their lives be the BEST they can be
in specific, beautiful ways.

You build your relationships and business by knowing your smallest viable audience (SVA) and what people want!

It’s not about spamming the world and praying or begging that someone – anybody – will hear you and want to work with you but rather understanding the people you want to serve and what they need.

> What does another human being think and feel about________ ?

> What do they want and need and hunger for and why?

> What do they fear and doubt?

They might be completely different from you, but they choose you because they trust you and believe you can solve a problem they have.

That’s the tribute of having empathy. Caring enough to want to know people – having emotional labor, and sincerely asking – Who are you to your self? How may I be of service?

Once you know and are serving your SVA well (with a good name and trust), you can grow further.

People will rave about you because you care. You did something to meet their needs, and now they count on you to be there and come through again, and you get the opportunity to get better and better at doing that.


Thanks – Michael

Please share this post with your SVA and see the difference it will make.
I think this is also highly useful – Trust Yourself.


Michael has twenty years experience matching people with positions that allows them to reach their potential. Having worked with corporate decision makers, Michael has expertise in understanding organizational needs in multiple industries. He understands, experientially and intuitively, what gets people hired and what doesn’t. With a big heart and intellect to match, Michael Feeley is an authority on bringing the best out of business owners, executives, and entrepreneurs… he has such amazing energy, not to mention a terrific business background.

Libby Gill

Business Coach, Brand Strategist & Best Selling Author

…as a trainer I watched Michael Feeley become a masterful coach, being adept at many coaching skills… he is supportive, motivational, action-oriented, open minded, authentic, confident and compassionate… such a delight to work with… fun, high-energy, intuitive, spontaneous!… I have observed him to be very inspirational, empowering, and encouraging clients to go to greater depths in their lives. He is a true ambassador of the profession… Michael has heart and soul along with the ability to deliver!

Deborah Van de Grift – CPC, ELI-MP, PCC

Vice President iPEC – Institute for Professional Excellence in Coaching

You, my friend, are the Real Deal.

Matthew Carey

Host of Studio Time Podcast


Michael Feeley walks the walk and talks the talk. He is honest, authentic and incredibly generous in spirit. Michael’s deep commitment to service means his clients get his full attention and will benefit from his coaching skills, experience and wisdom.

Kathy Karn

Psychotherapist, Photographer and Storyteller /

London ON Canada

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